Wednesday, December 7, 2016

Feature Student: Paul Perrone of Implus

When did you know you were on the right path in the specialty retail industry?
I had some great struggles early in my sales career. I started and closed a few industry-related businesses and worked for some great run specialty stores in the early 90s, but my career really didn’t take off until I took a job with Mizuno in 1998 to help them launch their Wave Technology. I worked with an unbelievably great team of people that was committed to a singular goal of success. There were years upon years of 6-7 day work weeks, but I look back at my experience there as career-defining and massively rewarding.

What’s your favorite part of your job?
I love helping others reach their own personal and professional goals, while learning from younger reps and feeding off of their energy. Our ability to harness their energy and put it to use for our accounts and directly at the consumer level is very satisfying.

What’s the most valuable lesson you learned through Mann U?
Learning how to communicate with others that are not necessarily wired to communicate in the same manner as I am. We all see the world through different lenses, and understanding how others view things is essential in communicating with and understanding them.

Give us one pointer in developing a genuine relationship with your customers.
“Must be present to win.”  It’s a simple business mindset that transcends just showing up for an account visit. It means doing your homework and showing up prepared. It means being interested and understanding the overall goals of the account you’re meeting. It means knowing and understanding the personal and professional goals of the staff on the floor. It means knowing and understanding what your own company goals are and how you can leverage your assets to support your account’s goals. It means being genuine and wanting to win for your account, and not just for your own personal gain.

What was your favorite part of working with the Mann Group?
I really enjoy the interactive nature of the Mann Group. They help get people out of their comfort zone through their role playing. I think that is an awesome way to teach.

I’d rather be… Exploring.

Wednesday, November 30, 2016

Feature Student: Becky Marcelliano

Becky Marcelliano
Marketing Manager, Deuter

When did you first know you were on the right path in the specialty retail industry?
I took a bendy path to get into the Marketing Manager role at Deuter. I come from a blended background of passions for both art and the environment. My career has taken me to many stops in art education, guiding wilderness trips, outdoor and bike retail, environmental camps and so on. Each of those stepping stones felt like a critical part of the journey at the time, as I utilized each to professionally grow, network and work towards what was next. When I landed at Deuter, I had the incredible opportunity to blend all of these passions into one creative, challenging, ever-changing gig.  To me, working in a creative role for a company who’s ethics and passions align with my own is really quite a dream.

What’s your favorite part of your job?
I love the dynamic nature of marketing and the ability to constantly be nimble, evolving and growing.  My intuition and vision are two of my strengths, so I enjoy being able to utilize those traits to understanding what’s trending in our market, how to engage our target groups, and drive our company forward.

What’s the most valuable lesson you learned through Mann U?
The most valuable lessons I learned at Mann U were actually about myself as both a leader and team player. It was eye opening to tap into my personality traits and really qualify my strengths and weaknesses, potential perception by others and my style of work. This self-reflection continues to stick with me months after Mann U and has really helped me appreciate my own value and provide clarity and motivation to set goals of personal improvement.

Give us one pointer for developing a genuine relationship with your customers.
Overall, I run on efficiency and connection. In all of my professional relationships, I aim to be concise, complete and timely in all interactions while offering creative and growth-promoting strategies. I think these things build relationships of trust and active collaboration. Ultimately, I aim for max productivity every single day and I’ve found these things help make that happen! (I’m a “Driver,” can’t you tell?!)      

Your bumper sticker would read, “I’d rather be… ___.”
Frolicking through the mountains with my dog.